Shell Shocked!

Following on from the viral campaign representing another fabricated #ShellFail, Greenpeace with the help of The Yes Lab created a very realistic mock website where, apparently, Shell were inviting the public to add their own tagline to images of icebergs, whales, polar bears and birds for a future advertising campaign.

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Little Clay Men Equal Big Impact

Whilst many had no idea about their existence and merely stumbled across this brilliant campaign, many were actively on the hunt for them, following tweets from MOSI and FutureEverything as to their impending arrival on the streets

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Monkey Business at Democracy

When I applied for a work experience placement at Democracy, I was expecting a fair amount of brew making, photocopying and answering the phones.
Whilst there was an element of all these things, the last words I expected to hear at 9 o’clock on my second day of the placement were, “Tom, do you want to go on the monkey shoot?”

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Online trick Miista be working

It isn’t easy to find the next ‘new’ thing on the block for fashion where it comes to retail, but the campaign by relatively unknown shoe brand Miista has taken an existing model – tweet and the price will drop and given it a little tweak.

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5 Google Image Searches of Separation

With all the hype around Google+ it’s easy to forget the company built its fortune on becoming the world’s most popular search engine. Google hasn’t. It has recently rolled out ‘search by image’ functionality and we’re impressed, and thought we’d learn a little bit more by experimenting.

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The secret life of Vogue – or is it?

The tweets claimed to be accounts of conversations overheard in the lift of Vogue’s HQ in New York was launched just last saturday but has amassed to date over 68,000 followers, all looking for an insight into the everyday life of the ridiculously stylish.

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Does my bum look big in this?

You can either ask for opinions on your own outfit or help others with their shopping woes, but do remember that you are opening yourself up for the comment that no woman wants to hear, “yes… your bum does look big in that!”.

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Deck the halls with bows of… e-cards

Bing Crosby was crooning, the chestnuts were roasting and the mulled wine simmering on the hob last night at chez Lebon….. The only difference this year? A significant lack of Christmas cards wishing me love and prosperity as i put up my ‘Merry Christmas’ card holder.

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GMP lobbys public support with Twitter

The purpose of the activity is to demonstrate to both the public and politicians just how busy the force is, ahead of impending public spending cuts which could see their budget cut by up to 25% next week. Chief Constable Peter Fahy has stated that two thirds of all calls are social problems and that actually on a small part of police work in now dedicated to tackling serious crime.

It’s a great tactic by the GMP PR team, who have already received national media coverage and massively increased their Twitter following. It just goes to show the massive potential impact that the correct use of social media can have on a business and how influential it can be.

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Black White Denim

The catwalks took place in the boutique’s personal shopping studio, where concept creator, Jo Davies, talked through each killer combination, sharing her thoughts on the brands and pieces selected. Shows continued throughout the day, concluding in a slightly more raucous evening do as guests sipped on the specially created Panacea cocktail: ‘The Black White Denim’.

Local media and renowned stylists sat alongside our guests as Jo explained her vision for the store – clothes that you can buy now, keep forever. The only added pressure came when Drapers, the fashion bible, called for an interview with Jo just a few moments before the next show was due to start.

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