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December 16, 2020

Breaking a brave new ground

WELL 2020 has been a challenging year in many respects, for individuals, for businesses and for the wider economy. We’re…

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December 2, 2020

From tipples to treats – How Covid-19 forced us to rethink the Tequila Rose offering

Cast your minds back to March of this year, restaurants, pubs, bars, and clubs were all forced to shut their…

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November 26, 2020

Instagram algorithm updates and what it means for brands

Cast your minds back to 2018 when marketers were rocked when an update to Facebook’s algorithm caused a nosedive in…

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October 22, 2020

Online retailers ready to cash in as Black Friday becomes the ‘sales season’

In a dark year for retailers, the picture is about to get a lot more black. The recent tradition of…

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October 9, 2020

Is open plan living dead?

Written by Steve Collinge, managing director of Insight Retail Group Ltd and executive editor of Insight DIY. Frank Lloyd Wright (June…

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September 25, 2020

Staycation Brits need confidence to “Carry on Holidaying”

Just when the forecast for the rest of 2020 was starting to look brighter… the rule of six has brought…

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September 21, 2020

Millennial DIY-ers create Homes & Interiors “Gold Rush”

LOCKDOWN has seen the emergence of a new, younger generation of people picking up a paint brush, screwdriver or hammer…

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September 8, 2020

A Dulux Colour Of The Year Launch Unlike Any Other

THE night before a launch usually involves making last minute adjustments to a gorgeous venue, nervously anticipating a last minute…

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September 7, 2020

Democracy welcomes four new clients won in lockdown

DEMOCRACY has strengthened the diversity of its client base with wins from the tourism, energy and home sectors. Outdoor adventure…

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August 19, 2020

Reels v TikTok

It’s been two weeks since Reels – Instagram’s new short-form video platform – was made available in over 50 countries,…

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August 13, 2020

How PR will help junk food brands remain relevant

So, the government wants us all eating less and moving more to get the country in the best shape to…

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August 6, 2020

The great staycation age divide

  Generation No-Xpense vs the frugal over-55s: New research reveals what opposing tribes want from their UK staycation. Destinations keen…

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July 17, 2020

Pivoting events onto a virtual stage

At Democracy we are no stranger to the task of planning events that put our clients on the map. From…

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July 8, 2020

How the right content added colour to lockdown lives

STANDING shoulder-to-shoulder with the UK’s leading paint brand, Dulux, as its PR partner as we were thrown into – and…

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June 29, 2020

New generation of DIYers born in Lockdown

LOCKDOWN has seen the emergence of a new, younger generation of people picking up a paint brush, screwdriver or hammer…

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June 25, 2020

How the tourism industry is reopening its doors

THERE is no doubting the tourism industry has felt the impact of the recent pandemic harder than most. With non-essential…

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June 18, 2020

How to maintain strong client relationships in a Covid world

THE best client/agency relationships are the ones where you feel truly, intuitively, part of the same team so ideas and…

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June 12, 2020

All onboard – the importance of starting the journey right

Making the right first impression Onboarding is the first crucial step in any new agency/client relationship. Like the start of…

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June 4, 2020

How life has changed for the Democracy Team in lockdown

FOR many of us who work in Public Relations, the Coronavirus pandemic has created a roller-coaster of emotions and challenges….

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May 27, 2020

How brand strategy is changing in the current crisis

In a short space of time, the endless use of new buzzwords like ‘unprecedented’ and ‘new normal’ have left us…

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May 19, 2020

Brand Aid: How Democracy Guided Some of Britain’s Biggest Brands Through The Pandemic

Like any strategic partner worth their salt, at Democracy we pride ourselves on the planning we work on with clients…

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May 15, 2020

Compassion, Determination And Innovation: How Lockdown Has Unlocked A Brighter Future For Us And Our Clients

By Jennifer O’Grady, founder of Democracy PR  Sometimes The Sky Falls In January, as news of a deadly virus from…

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May 4, 2020

The new normal: How to manage disruption in the comms world

By Abby White, Amplification Director at Democracy New normal, unprecedented, uncertain …. These are the buzzwords that will define 2020…

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April 24, 2020

Taking your offline business online – We Are Adventurers case study

Businesses, which predominantly run their daily operations by providing a face-to-face service, are currently faced with a new challenge. Whether…

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April 21, 2020

The News Agenda Through Covid-19

As we roll towards the fourth month of Covid-19 being top of the agenda for countless people across the globe,…

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April 14, 2020

The Power of Internal Communications

A business’ employees are the lifeblood of the company. Making sure that the team is engaged, motivated and ready to…

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April 1, 2020

Best practices for working from home

  Working from home can feel quite lonely, frustrating and boring. Thousands of people across the UK, and millions all…

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March 27, 2020

Radio, Everyone Still Loves You

You ‘have’ your time, you ‘have’ the power You’ve yet to have your finest hour Now, more than ever, the…

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March 26, 2020

Steering brands through crisis is all about purpose

At the beginning of 2020, before Coronavirus, social distancing and self-isolating were the most used words in the English language,…

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March 17, 2020

Video across Social Media 

Social media is an ever-changing landscape, with algorithm shifts and platform updates happening frequently to ensure the best user experience. …

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March 6, 2020

The importance of traditional media within the evolving media landscape

As newsrooms shrink and the media landscape is ever-changing, we come to question what is the future of traditional media?…

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February 20, 2020

Social media marketing for homes and interior brands

Social media is an essential marketing tool for homes and interior brands.  However, without a considered strategy, you might as…

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January 9, 2020

Perfecting Your Phone Pitch

Millennials have a reputation for always having their phones in their hand, using them for everything from banking and shopping…

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January 8, 2020

The Benefits of PR Media Visits

In today’s climate it’s safe to say that we are becoming, or have already become, a society that relies massively…

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December 17, 2019

The Business of Sustainability

If you had to take a look at each year as it passes, and assign one overarching feeling to each,…

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December 17, 2019

DEMOCRACY DRIVES HEYCAR FORWARD WITH PR WIN 

Democracy has won the PR brief for online used car marketplace, heycar. heycar already has more than 2,500 dealers and…

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November 7, 2019

The Changing Face of the Media

Reflecting back on 13 years at the forefront of national news as a journalist, the changing face of the media…

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October 22, 2019

What Makes a News Story?

Before you start Make sure you have an interesting and newsworthy topic. Ask yourself: who would read it and who…

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August 23, 2019

Integration is key… why you need a team of specialists

Lots has been said and written about the changing PR landscape and the rapid rise in importance of digital –…

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August 1, 2019

The importance of choosing the right public relations agency

The power of public relations (PR) is widely respected, with high profile advocates such as Bill Gates and Richard Branson…

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July 23, 2019

Building a Brand Aesthetic

Whether you are trying to improve your company’s social media, perfect your client’s Instagram feed, or develop your own personal…

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June 5, 2019

Retail giant Amazon takes to the high street

Online retail giant Amazon has started its move to the high street, in partnership with business support organisation Enterprise Nation,…

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December 18, 2018

Talk Social: 18 December, 2018

Top searches of 2018 revealed Google has revealed its annual list of what people have been searching the internet for…

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September 11, 2018

Talk Social: 11 September, 2018

Google making it easier to search data With data being the future of pretty much everything, Google is making it…

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July 10, 2018

Talk Social: 10 July, 2018

Instagram Stories questions allow brands new ways to engage Instagram is giving creators of Stories a new way of interacting…

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May 29, 2018

Talk Social: 29 May, 2018

Where are you? Snapchat can locate your mates Social media is all about the now and Snapchat is adding a…

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May 15, 2018

Talk Social: 15 May, 2018

New feature slides into Instagram Stories No one viewing Instagram Stories can have failed to notice its latest and immediately…

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May 8, 2018

Talk Social: 8 May, 2018

Story posts set to overtake newsfeed posting on social New research has revealed that Story sharing across social is about…

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May 1, 2018

Talk Social: 1 May, 2018

Facebook Live turns two Where did that time go? Facebook Live has celebrated its second birthday – and is firmly…

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April 24, 2018

Talk Social: 24 April, 2018

Rise and rise of Reddit Brands looking to explore new social platforms should take a look at the rise of…

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