GMP lobbys public support with Twitter

The purpose of the activity is to demonstrate to both the public and politicians just how busy the force is, ahead of impending public spending cuts which could see their budget cut by up to 25% next week. Chief Constable Peter Fahy has stated that two thirds of all calls are social problems and that actually on a small part of police work in now dedicated to tackling serious crime.

It’s a great tactic by the GMP PR team, who have already received national media coverage and massively increased their Twitter following. It just goes to show the massive potential impact that the correct use of social media can have on a business and how influential it can be.

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Down with silver surfers

According to the research, the number of online users over the age of 50 has nearly doubled to 42% in May 2010 from 22% in April 2009, as older people use social networks to keep in touch with relatives and catch up with old friends.

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The Greatness of Britain and the National Trust

Now not being much of a map reader, I loved this iphone app from the National Trust, that helps you to find a National Trust place near you, wherever you are in England, Wales, and Northern Ireland. You can see it on the map, find out opening times, prices and facilities and access information. Just perfect to help a city girl navigate the unfamiliar terrain.

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Baby Lotto

s a PR professional operating in the baby market, I understand that organisations have a responsibility to market their products in the right way. As a woman I can understand the desperation couples feel when they want a child and simply can’t have one. As an auntie i understand the joy that a little girl or boy brings to a family. But as a human being, i can only ask the question . . . How do you tell a child that he/she was the prize in a lucky dip?

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The iPad, what else?

By keeping everything about their product a secret Apple created the ultimate crescendo of excitement around the launch event. Rather than leaking specs or samples to favoured journalists or bloggers, Apple kept the tech community holding their breath and they passed their excitement on to their readers, friends and followers.

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