Over the course of 12 months a total of 1,873 pieces of coverage were generated, 124 of which were national and 45 broadcast - raising awareness of ELR as a tourist destination amongst people nationally and regionally, and driving ticket sales.
As a result, over the year, website traffic increased 20% year on year, event page traffic rose 19% and 2018 event sales soared - for example, in June event ticket sales were up 19% year on year, and on the day This Morning broadcast its Santa Specials piece, website traffic spiked 522%.
Bookings for ELR’s 1940s weekend event increased by a fifth and the biggest ever Halloween event sales were recorded.