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The iPad, what else?

It would seem rather against the grain to talk about anything that isn’t the iPad today, even though I’ve spent most of my day talking about anything but. (That’s jam sandwiches, pelvic toners, entrepreneurs, baby food menus, hall tests and grapefruit if you were wondering)

Anyway onto the iPad, after reading the announcement via twitter during ‘The Derby’ last night and reading the opinions of tech journalists in the papers this morning I’ve just managed to watch the video on Apple’s site and I have to say, that, just like everyone else, I think it looks like a big iPhone.

I am convinced that, like all Apple products, you won’t realise you need one until you get one (or all your friends do first) and I really like the name; it’s like an iPod, it’s like a pad, geddit? Best use of the name so far in a blog from Stephen Fry today entitled “iPad About”.

So if we’re all reserving judgement on the product, which seems to be the general consensus, the thing we can marvel at instead is Apple’s PR skills. When was the last time someone launched a laptop and the world’s media gave it this amount of attention?

By keeping everything about their product a secret Apple created the ultimate crescendo of excitement around the launch event. Rather than leaking specs or samples to favoured journalists or bloggers, Apple kept the tech community holding their breath and they passed their excitement on to their readers, friends and followers.

If only Apple didn’t seem to enjoy making such beautiful adverts they wouldn’t need to advertise at all.


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