Lucinda joined Democracy in 2016 as a Senior Client Advocate, supporting and advising the team in the areas of research and insight.
As a self confessed nerd, it didn’t take long for her to make the move away from account management, and towards the more natural fit of working with data, where’s she been enjoying helping inform strategy, turning reams of numbers into the concise stories that clients care about, and asking ‘why?’ about anything and everything ever since.
Before joining Democracy, Lucinda worked as an account handler and researcher in both market research and advertising agencies. She is both a confident qualitative and quantitive researcher with experience of guiding large and complex research projects from beginning to end.
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