Hannah Lebon is part of the senior team at Democracy. She leads account strategy and planning across destination marketing, retail, fashion and FMCG accounts.
With almost a decade of experience, Hannah brings a raft of industry insight to her accounts. Working at a senior level to help clients identify areas of growth, opportunities for new product development, supporting the route to market and driving consumer demand.
Well placed coverage in trade and consumer channels are matched with experiential marketing, celebrity and expert endorsements and underpinned by relevant and engaging social content. Ensuring that every consumer touch point delivers the brand experience that consumers demand.
She guides an eight strong consumer team. Helping them to create, maintain and develop contacts across consumer media. Numbers driven, she sets high targets and guides her team to deliver measurable results day in day out.
Hannah joined Democracy in 2010 from the press office of Pleasure Beach, Blackpool.
Favourite moment: Demonstrating how PR can drive footfall. In a year of no TV advertising, independent research revealed that 8% of people visiting Knowsley Safari came because they had seen the attraction on TV. All the hard work of Democracy.
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