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Talk Social: 5 June, 2018

Teenagers deserting Facebook

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A clear generational divide is opening up around social media networks, with Facebook now the fourth most popular platform with teenagers.

YouTube, Instagram and Snapchat all score higher with the under-20s, with just half saying they’re Facebook users, compared to 85 per cent YouTube, 72 per cent Instagram and 69 per cent on Snapchat.

This highlights a shift in social habits, as three years ago the same research revealed that almost three in four teens (71 per cent) were on Facebook.

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Adverts to start on FB Stories

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The Stories format on social media continues to grow in popularity as the easiest way to post, both for brands and individuals.

New figures reveal that 300million users are posting on Instagram Stories daily, 191million on Snapchat and 150million on Facebook Stories.

It is this last figure that is most striking as Facebook was the last to enter the Stories format and has struggled to get engagement up til now.

More than a year after it launched, Facebook has now decided there are enough users of the format to start selling ad space there.

Launching first in the US, the video ads will be skippable by users and brands already advertising on Instagram Stories can extend this across into FB Stories too.

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Full screen, full impact on Pinterest

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Pinterest is another social platform offering advertisers new options to reach audiences.

The visual social network has launched full screen ads for maximum impact, replacing the traditional grid format.

With an engaged user base who are keen to receive brand messages, Pinterest is targeting users at all phases of the buying cycle with more disruptive messaging.

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Snapchat releases first audio lens

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Everyone with a smartphone loves a Snapchat lens and creating funny visuals using graphics and augmented reality.

Now the feature is expanding to include audio for the first time – a new animal mask lens that interacts with what the phone hears to make the ears and eyes move on demand.

This is the first audio lens – with the social platform set to introduce more in the coming weeks to get users interacting in a new way with the tech.

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VR lets users in to big shows

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VR provider Oculus has unveiled its latest activity – Oculus Venues. This allows Oculus headset users to get ‘in’ to concerts, sporting events and more.

Users can go alone to the virtual experience or with friends, to enjoy it together.

The closest thing to being there? It’s only available in the US for now, with baseball, comedy shows and even Tottenham’s pre-season friendly with Barcelona next month currently available.

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