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Talk Social: 30 October, 2018

More than nine in 10 searches now on Google

social

Google dominates search to such an extent that more than nine in 10 organic internet searches are now performed there.

Despite attempts – most prominently by Bing and Yahoo – to muscle in, Google appears invincible.

In the third quarter of 2018, smartphone growth in particular was strongest for Google, with a rise of 18 per cent to make up 95 per cent of all mobile searches.

In contrast, Bing fell away by 14 per cent, while Yahoo plummeted 32 per cent.

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Is twitter ready to ditch ‘like’?

social

Twitter is considering removing the ‘like’ button from the social platform in a bid to prompt more meaningful discussions online.

The heart was introduced in 2015, replacing the favourites star. However, it has become a shortcut way to endorse a message, rather than delivering a more considered response.

Now twitter head Jack Dorsey has admitted that removing it altogether is one of the options under consideration as it shapes the future look of the platform.

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Songs now on Facebook profiles

social

Facebook has raided the social media of old for one of its new features.

For those who remember MySpace, the one-time essential social network, they will recognise Facebook’s new feature which allows users to have songs in their profile.

The Facebook feature will only permit a clip of a song, which can be played from the user’s profile header. A curated collection of music will also be available.

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Business news via Google Maps

social

Google Maps now lets businesses be ‘followed’ by users, so that updates and news from the business can be spread to those in their community.

These updates could be offers, events or other news.

This increased connection between people and their local communities via Google Maps is a vital one as the smartphone becomes an everyday item to keep us updated with what is going on in our area.

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Teens love Snapchat – but use Insta more

social

Teenagers continue to proclaim their love for Snapchat as the most popular social network – but are actually using Instagram more.

New research from Piper Jaffray, which took a poll of more than 8,000 teens of all ages, shows the difference in social usage and sentiment across different platforms.

While Snapchat and Insta are very close with teens – with around four in five using them daily and favouring them above others – the decline of Facebook with younger users is continuing,

Just more than a third (36 per cent) of teenagers are now regular Facebook users, down from 60 per cent in the spring of 2018.

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