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Talk Social: 28 June, 2016

Listen – are you ready for voice search?

voice

New research by Northstar has shown that voice searches now account for a fifth of all Google searches and a quarter of Bing searches.

The move is being driven – like most trends – by younger users, with more than half of teenagers making at least one voice search per day. It is predicted that by 2020, voice searches will account for half of all internet searches.

In response to this, brands are being urged to review the content on their site to ensure they are being found for more question-driven searches that are made in this way.

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Videos get longer on twitter

twitvid

Twitter has announced a raft of new features to its service.

Videos can now be posted of up to 140 seconds long, rather than the previous 30 second limit. Also, twitter’s Vine six-second video service is also allowing longer ‘director’s cut’ videos to be posted.

In order to boost even more video views, twitter is also launching a Watch mode, where videos similar to ones you have watched will be suggested.

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Half a billion in the picture for Instagram

insta

Instagram now has half a billion monthly users, with more than 300 million using the app every day.

The switch to an algorithm-driven timeline has not affected the popularity of the photo-sharing service. Instagram’s own data has revealed more than 95 million posts are made daily and more than 4 million posts are liked.

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Events highlights on Facebook

fbevent

Facebook Events is already being used by 550 million people a month, and now the social network is trying to push further engagement with the service.

Featured Events is a handpicked – by humans, not an algorithm – list of the top music, arts, sport and community events happening in an area.

It is being tested in 10 US cities, with the plan to roll it out into every user’s feed following the trial.

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Choose your friends carefully for FB posts

fbshadow

Facebook is testing a closed group method of posting status updates.

The option to send to a group of your friends only is now available to certain users as Facebook tests its popularity.

The message ‘notify¬†a few friends about this post’ is appearing next to the post button. This then lets the user post to up to 10 friends.

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