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Talk Social: 28 August, 2018

Google issues new definition for ‘low quality’ content

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Google’s Quality Rater Guidelines have updated what the search engine considers to be ‘low quality’ content.

Where a page lacks sufficient content or the writer is not an expert and that comes across in the content on page, where a title is exaggerated or even if ads distract from the main content of the page.

Low quality scores are then fed through Google’s algorithm to alter a page’s presence in search.

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Up to 5,000 ad targeting options deleted by Facebook

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Facebook is removing thousands of ad targeting options, as it continues to clean up its reputation.

The ability of advertisers – some with less than wholesome intentions – to target users with pin-point accuracy has long been the USP of Facebook within the industry.

However, now the social network is saying it is removing as many as 5,000 targeting options, with the most eye-catching being those based on religion and ethnicity.

Facebook still has more targeting options than any other social platform, even with these latest options being removed.

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Facebook trials ‘things in common’ – but is it a bit creepy?

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Facebook is also trying to generate more engagement between users who are not already friends with a new ‘things in common’ tab.

Where non-friends leave comments on a public page or post, a user will now be alerted to anything that they both share – a location, favourite sports team or that you both went to the same university.

At the moment, the feature is only being tested in the US, but if it proves popular we can all expect to see it before long.

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Twentysomethings ditch Facebook for Snapchat

Snapchat’s user base of  18-24 year olds is predicted to overtake Facebook’s before the end of 2018.

The forecast from eMarketer has predicted that the number of young Snapchat users in the UK will grow by more than 350,000 users in 2018 to just under 5 million.

Facebook by comparison is set to suffer it’s second year of declining use among the age bracket, with a total loss of 500,000 young users from the period.

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YouTube expand their ‘digital wellness’ features

YouTube is continuing to roll out more tools to help users give an overview of their usage habits.

When account holders open their main menu, their updated profile will now show the amount of time they’ve viewed videos that day, the previous day, over the last week and a daily average.

A spokesperson for the company says, their ‘goal is to provide a better understanding of time spent on YouTube, so you can make informed decisions about how you want YouTube to best fit into your life.’

This follows similar updates from Facebook and Instagram which also lets their users track the amount time they spend on the platform.

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