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Talk Social: 27 September, 2016

Spammers beware – Penguin 4.0 is here

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Last week’s Talk Social hinted that this might be about to happen – now Google’s Penguin algorithm, that punishes spammy sites, has been updated.

Penguin 4.0 is the first update in two years and also the last, as it will now run in real time as part of Google’s core search algorithm.

The biggest change is that now individual pages are being identified as spam, rather than entire websites, meaning that certain parts of a site could be penalised for spam, rather than the entire brand.

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The tweet goes on…

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Twitter is letting users say more with the introduction of new longer tweets.

From now on, any media attachments such as images, GIFs, quoted tweets or polls will not count towards the 140 character limit of a single tweet.

Twitter hopes that by letting users have more of a say, without drastically changing its set-up, it can regain some of the popularity it has lost to Facebook, Snapchat and other emerging social platforms.

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New smart sunnies from Snapchat

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Snapchat has moved into the word of hardware with the launch of a range of smart sunglasses.

The sunnies are equipped with a tiny camera that lets users record video snippets that are then saved to the user’s Snapchat Memories.

A simple tap on the side of the glasses starts recording of a 10-second clip, which is then transferred automatically via Bluetooth connection to iPhone or via wifi to Android devices.

Hoping to succeed where Google Glass failed, the sunnies are priced at £100, are stylishly designed and don’t feature any of the computer style features Google Glass did. The move into a new space has also seen Snapchat rebrand as Snap inc.

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Facebook video view stats ‘exaggerated’

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Facebook has admitted over-estimating the amount of views that paid-for videos receive by up to 80 per cent.

The social network had compiled its ‘average duration of video views’ statistic without including anyone who watched for less than three seconds.

By removing small numbers from the average, this gave a hugely inflated figure that has been used to influence brands spending on Facebook for the past two years. The Wall Street Journal estimates the figure is between 60 and 80 per cent.

Now Facebook has apologised and changed the metric to reflect all views by changing its title to ‘average watch time’.

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BBC trials holograph TV

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The Star Wars Princess Leia holograph could soon become reality after the BBC revealed it is experimenting with holographic TV.

In a blog post by head of digital partnerships Cyrus Saihan, the Beeb revealed that its experiment delivered a low-fi large image effect.

The experiment worked by taking a 46-inch flat screen TV placed flat on a table with a custom-made acrylic pyramid on top, allowing a ‘floating’ image to appear.

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