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Talk Social: 26 September, 2017

John Lewis runs first 360 shoppable Facebook ad

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Fresh from setting up a flat in London that is completely ‘shoppable’ with products, John Lewis has created a social media equivalent.

The department store has become the first UK brand to run a 360-degree shoppable ad on Facebook.

The kitchen image allows Facebook users to see different John Lewis products from all angles in a real household setting – then click to buy them.

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Facebook keeps track of clicked ads

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Facebook is keen to give its users every chance to click on ads they like the look of – and have increased it with the launch of a new retrospective feature.

Recent Ad Activity will list all adverts that a user has clicked on the social network in the past three months.

At the moment, it’s a feature only in the US, in the Bookmarks section, with Facebook considering what countries to add next.

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Facebook taking an active role

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In a bid to prompt more real-time interaction between users, Facebook is now showing new indicators of when people are online.

This extends beyond those in a user’s friend list, to those who have commented on posts that a user has liked or commented on. The social media giant has also started sending prompt messages when a page admin comes online, prompting users to send them a message.

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LADbible brands content with age ratings

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Male-oriented site The LADbible is serving up a new cinema-style ratings system for its content – all to please advertisers.

Due to the nature of the site’s stories, which can frequently be risque with swearing and/or nudity, advance warning will now be given with U, PG, 12, 15 or 18 ratings.

This is to prevent advertisers paid for placements being slotted in the middle of content that could be deemed inappropriate. Breaking news stories will carry no advertising at all.

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Airbnb adds tables to its beds

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Airbnb is growing the services it provides by adding restaurant listings to its accommodation booking services.

The service is in its early days, with just 650 restaurants currently signed up across the US, but users are already booking tables using the feature.

By moving into this new, associated, space, Airbnb aims to provide global competition to the likes of Expedia for an all-round service to travellers and a bigger slice of what is a very lucrative and tech-savvy market.

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