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Talk Social: 24 October 2017

Facebook tests news feed split

Facebook is in the process of testing a split news feed with users in Bolivia, Cambodia, Guatemala, Serbia, Slovakia and Sri Lanka.

The test will see users able to select the type of news feed that they see:

  1. News from their friends and family
  2. News from pages that they choose to follow

If implemented globally the move could have a huge effect on the reach of posts, however, Adam Mosseri, the Facebook Exec in charge of the news feed was quick to flag that “the company has no plans for a global test of the two separate feeds for its 2bn users and that Facebook also does not currently plan to force commercial pages to pay for all their distribution”, however, the importance of knowing your audience and ensuring targeted and trackable ads has never seemed so important. More here

Facebook adds PayPal option

Facebook has improved its in-app payment options following a partnership with PayPal that allows users to receive one-on-one transactions via Facebook Messenger.

When Facebook and PayPal first teamed up last October, people could use PayPal as a payment option across Messenger when dealing with certain businesses. An extension of this means that users can now exchange money between themselves.

This specific focus on Messenger is part of Facebook’s strategy to mimic Asian chat app WeChat, which attracts 963 million monthly users and facilitates messaging, personal banking and shopping.

So far, people haven’t embraced Messenger in quite the same way, but it’s hoped that improved payment options could change this, in turn, potentially transforming the consumer process.

This comes as Amazon lays plans to enter the messaging sphere, it’s 1-click payment method potentially providing the edge when it comes to commercial transactions. More here

Twitter weeds out trolls

Twitter has committed to releasing a series of tools that aim to reduce issues surrounding abuse and trolls. They include a filter that eliminates hateful display names and obscene content, as well as improvements for second-hand witnesses seeking to report abuse.

Twitter hopes to have the changes rolled out by January 2018, with the social media giant admitting that, in the past, it could have been more proactive and transparent when it comes to tackling trolling.

One gap in the new road map is that twitter hasn’t planned to change how replies work, currently leaving it up to users to mute replies from chosen accounts. This means that certain rules, such as a lack of profile image or email address, may result in the silencing of innocent comments.

One solution is to turn on some of the rules by default and warn users that some replies may not get through unless a profile is completed, hopefully filtering replies from suspected abusers. More here

More bang for your Instagram ad spend

Since rolling out its clickable adverts two years ago, Instagram is updating the look and feel of what people are supposed to click. The Facebook-owned app has taken steps to blend call-to-action bars, meaning they will now mirror the ads that they sit beside.

Last year, Instagram made its clickable element more obvious so that people were aware of the option and to assuage any concerns raised by advertisers around visibility and direct responses.

Going forward, the bar will change to the main colour in the ad image to better co-ordinate with what originally drew the user’s attention and create a more natural experience. The change is likely to mean that people will be less likely to notice adverts while swiping through their feeds, meaning that more ads could be inserted without standing out.  More here

Facebook tests new resume feature

Facebook is trialling a CV feature that would place it in the same sphere as professional social network LinkedIn.

The work histories feature allows users to share their professional experience, education, image and contact details in much the same way as its Microsoft-owned competition.

The information provided is gathered into a single package away from personal photos, status updates and posts that people might not want prospective employers to see. Facebook says that the new tool will allow people to find jobs and give businesses the opportunity to search for new recruits.

This isn’t the first time Facebook has targeted the professional sector. In 2016, the social media platform launched Facebook At Work, now called Workplace which is designed for offices to use. More here

 

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