What we're saying

Talk Social: 22 January, 2019

Facebook secretly building teen hub LOL

With more younger social media users abandoning Facebook in favour of platforms like Snapchat and Instagram, Facebook has been experimenting with new ways to engage a teen audience.

We now know that Facebook has spent months building LOL, a special feed showcasing the platform’s best funny videos and GIFs with categories like ‘Animals’, ‘For You’, ‘Fails’ and ‘Pranks’ . The content is pulled from some of the top meme Pages on Facebook.

The feature is currently being tested in beta with around 100 American high school students who, with parental consent, have signed non disclosure agreements.

More here


YouTube ban risky ‘challenge’ videos

A statement issued from YouTube has announced it has updated its Dangerous Challenges and Pranks Enforcement policy to ban any risky prank videos.

This ban will cover any prank that can cause death and/or have caused death in some instances.

The statement gives examples of the Tide pod challenge and the Fire challenge, where people filmed themselves trying to eat a detergent capsule or setting themselves on fire respectively.

More here.


Power to the users

Facebook has launched a new petitions feature called ‘Community Actions’, which allows users to appeal to their local officials with political causes.

The feature, which has begun to roll out across the United States, enables its users to create a petition, tag relevant public officials or organizations, and ask their friends to sign. Supporters for any given petition will be able to discuss the topic with fellow supporters on the page, and will also be able to create events and fundraisers.

In an ideal world the new feature would be a force for good, uniting communities to request change from their local and national elected officials. However, some have already speculated it could be co opted by vocal interest groups to pressure politicians with fringe agendas.

More here.


Facebook investing $300M to support journalism

Facebook has announced that it will invest $300 million over the next three years to support American journalism, with an emphasis on aiding hard-hit local news organisations.

The investment, which follows a similar initiative by Google last year, will go towards local journalists and newsrooms, as well as helping the organisations build more sustainable long-term business models.

The move reflects how smaller local news platforms are being squeezed out of the market by online platforms who are able to dominate the internet advertising ecosystem.

More here.


Twitter release 2019 marketing calendar

Twitter has released a new calendar of major events in 2019, which highlights all the key dates of note, along with indicators of previous tweet volume related to each event.

Twitter has previously released monthly event calendars throughout the year. This 12 month version is designed to remind businesses of upcoming dates they should be aware of and can tap into to boost engagement.

Some key events to look out for in the next few weeks include National Pizza Day and the BAFTA Awards.

Download for yourself here.


Work with Democracy to get people talking about you by
calling - 0161 881 5941 or email - jennifer@democracypr.com