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Talk Social: 21 June, 2016

Facebook now tracking which shops you visit

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Facebook can now show retailers if an ad served to a user on mobile results in them visiting the advertiser’s store.

The platform’s new Local Awareness ad features allow advertisers to show a map of where their nearest branch is to the user being served the advert. Location services on smartphones can then provide numbers who visited the branch and match it to those who were served the advert.

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Snapchat-like features being tested on FB

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The unstoppable rise of Snapchat among younger users is being met head on by Facebook with a raft of new features.

Currently being tested are options to let you post in a friend’s News Feed, but not have the post appear in your own Timeline; the ability to add a topic to your status update; prompts to push users to post ‘live’ content and enhanced map features to show where live streaming sessions are taking place.

The focus on live features and video come as a senior Facebook exec has predicted that in five years’ time the social network will be video-based.

Nicola Mendelsohn, who heads up Facebook in Europe, said: “The best way to tell stories in this world, where so much information is coming at us, actually is video. We’re seeing a year-on-year decline of text… If I was having a bet I’d say: video, video, video.”

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Apple bursts the message bubble

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Apple has revealed some of the changes coming in iOS 10, which include new options in iMessage.

Offering a glimpse of a future where people chat to each other without using words, the iMessage blue bubble is set to be replaced with multiple options.

These include custom text bubble animations; writing with your finger; hidden messages in ‘invisible ink’ that require swipes to reveal; messages with full-screen animations; colourful doodles over photos; stickers and emoji only responses.

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Uber takes a bite out of home delivery

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Uber is now disrupting another service industry in the UK with the introduction of Uber Eats to London.

The taxi app is now including a knife and fork on the screen for users in London, who can access Uber Eats, a food delivery service where orders can be placed from 150 restaurants across central London.

The food isn’t delivered by Uber taxi drivers, but by a fleet of motorbike and scooter couriers. London is the 18th city worldwide to get Uber Eats, and the second in Europe.

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Tap into the truly mobile keyboard

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Smartphone and tablet users wanting a ‘proper’ keyboard wherever they go will be excited by the launch of a new app called Tap.

Tap is an app that connects to a device worn across the fingers and that results in any surface at all becoming a connected keyboard.

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