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Talk Social: 2 August, 2016

Now Facebook wants to dominate search

talk social

Having already secured a tight grip on the digital advertising market through newsfeed ads and boosted posts, Facebook is looking to new areas of growth.

That has led the social network to develop powerful new search options, which it will ultimately hope to monetise.

Searches on Facebook have jumped by a third in the past year and, in July, Facebook users conducted two billion searches daily.

These are searches of news items and trending topics, utilising the 2.5 trillion posts that are uploaded daily to the site.

The next step in development, to allow Facebook to intercept users before they go to Google or Bing, will be monetising search via reviews, recommendations and visit data to deliver a personalised result to users.

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Facebook Live – after the break

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As previously reported, Facebook is now offering selected publishers advertising space in live streams.

Those who make most use of the Facebook Live feature are being offered the chance to insert ad breaks into streams, with the only rules being that they cannot appear in the first five minutes of a stream and cannot last more than 15 seconds.

Publishers of live streams will have the option to turn off ads if the content is not appropriate and they can also control the category of ads that are shown.

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Why ads are trending on The Guardian

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Advertising ‘in the moment’ is also a focus for news giant The Guardian, which is now offering advertisers the chance to be visible in trending stories.

The news publisher’s Pulse tool already identifies trending stories across the paper’s sites and alerts users on its database with these interests about relevant news items. Now, advertising is being offered for the first time on a similar basis, based on trending topics, allowing advertisers to activate campaigns instantly.

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Does delete always mean something’s gone for good?

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WhatsApp messages that have been deleted from a user’s feed still exist and could be retrieved, according to a new report.

Tech expert Jonathan Zdziarski has said that deleted content is still stored locally on the device it was created on and the only way to wipe it for good is to delete the app.

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Londoners’ social workout

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A new app for fitness fanatics in London is offering a different kind of social networking.

The app called WeTrain lets users fix to meet up at fitness classes being run around the capital – and split the cost of the lessons.

Groups of friends are able to organise get togethers via messaging within the app and already more than 2,000 users have signed up.

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