What we're saying

Talk Social: 17 August, 2016

Facebook vs Ad Blocker

Facebook Ads Update

Facebook is trying to find a palatable work around for brands to advertise to consumers on its platform. They’re removing the ad blocker in parallel with updating their Ad Preference tool. This means that users can have greater control over the adverts they see by changing their interests and even blocking out particular businesses or organisations from showing content.

This latest update will make it increasingly likely for brands to implement Facebook Advertising as part of their wider marketing strategy.

Facebook stated – “We’re putting control in people’s hands with our updated ad preferences and our other advertising controls.”

Read more here.

Twitter Moments opening up

Twitter has opened up ‘Twitter Moments’ to a wider group of influencers, partners and brands, with the plan to open it up to everyone.

Individual Moment display an introduction to a story, which can then be swiped through to view a collection of images, videos, GIFs, links, Vines and tweets relating to that story. Twitter have been actively trying to promote this feature as a way of collating news stories and event activity that can be shared with a users audience.

Gaby Peña, Product Manager at Twitter explains:

“To date, Moments have been created by our curation team and a select group of publishing partners but it’s always been our goal to open up this creative canvas to more people. Today, we’re excited to announce that a broader group of creators will be making Moments, including influencers, partners, brands… and in the coming months, everyone.”

Read more here.

Instagram Business Rollout

instagram-for-business-1

Instagram are finally starting to open up their new Business profiles and tools across the uk to help brands stand out to their audience.  

‘Business Profiles’ are being implemented to allow companies to easily show they are a businesses and allow would-be customers to get in touch via their profile. With these new profiles, we will also begin to see more insight into behaviour and demographics that can be used to analyse engagement and help with future targeting. 

Another new feature will be the use of a ‘Promote’ button on Instagram posts that allow users to promote a well performing post to reach their customers, in a similar way to the ‘Boost’ button on Facebook.

As these features roll out globally, we’re looking forward to seeing how this affects engagement after the recent change in Instagram algorithm.

Read more here.

Instagram Trialling ‘Save Draft’

Don’t expect this situation to happen often very soon as Instagram are trialling a ‘Save Draft’ feature that will allow you to store those edited pictures you aren’t able to post.

This bold move to take phones offline as well as online may be an attempt to assist with publishing photos in a scheduled process as you could save your posts to publish as drafts.

Read more here.

Pinterest ads evolve

Pinterest

Pinterest are expanding their offering to advertisers with users able to buy ads based on impressions rather than engagements. This new move is a big step forward for Pinterest in competing with the front runners in social media advertising Facebook and Twitter.

Are Pinterest making that bold move to take them to the next level in Social Media Advertising.

Read more here.

Share

Work with Democracy to get people talking about you by
calling - 0161 881 5941 or email - jennifer@democracypr.com