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Talk Social: 14 January, 2020

TikTok seeks to attract premium brand advertisers

Viral video app TikTok is looking to introduce a curated content feed that will act as a safe space for brands to advertise.

Chinese company ByteDance, who own TikTok, will hope this move eases the concerns of big brands and ad agencies about the volume of inappropriate content on the app.  

If successful, this would allow TikTok to charge higher advertising rate, in line with its competitor Snapchat.

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Facebook adds more options for users to control their ads

Facebook has introduced greater levels of control for users over how their data is used.

Previously users were able to remove themselves from a brand’s targeting list, but the new update includes the option to exclude yourself from all of their related brands as well.

This new option, rolling out later this month, will be available in the ‘Advertisers & Businesses’ section of ‘Ads Preferences’.

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Twitter tests new ‘block all replies’ feature

Twitter has announced it is testing a new feature that allows users to control who can reply to their tweets – or just block replies entirely.

This new function will go a step further than the channel’s other recent update which allows users to hide replies to their tweets. 

The move comes as social media companies face increased scrutiny over how they are dealing with the problem of cyber-bullying and trolls.

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Facebook rolls out a major new redesign to a small number of users

A select group of Facebook users have been given access to the company’s new redesign, codenamed ‘FB5.’

The new layout features a larger font and fewer icons to help cut down on clutter, creating a more consistent overall experience regardless of whether users are browsing on desktop, smartphone or tablet.

Facebook still hasn’t announced a date for when the new design will be rolled out to everyone, but has indicated it will be sometime this year.

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Instagram adds new boomerang capabilities

Instagram has added new options to its Boomerang mode for Stories, including ‘SloMo’, ‘Echo’ and ‘Duo’.

Additionally, the company has also added the ability to trim your Boomerang loop. These new options allow more ways for users to tweak how the looped videos appear in their Stories.

These new modes and functions are available when updating to the latest version of the app.

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