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Talk Social: 12 March, 2019

Facebook pivots to privacy

Mark Zuckerberg has outlined Facebook’s new mission of building a ‘privacy-focused communication platform’.

In a lengthy blog, the CEO and company’s founder explained how Facebook will increasingly shift its focus away from public posts to end-to-end encrypted, ephemeral communications across Facebook, Instagram and WhatsApp messaging apps.

By investing in privacy, Facebook will hope this will address concerns created by the Cambridge Analytica scandal and stem the tide of users deleting their accounts.

Many commentators have viewed the changes with some scepticism. With Facebook’s entire revenue model built around selling data to advertisers, it’s unlikely these changes will stop the harvesting of data.

More here.


Ain’t no party like a co-watch party

Watching videos on social media could be about to become a whole lot more social.

Instagram TV’s next development might be a co-watching feature to let friends laugh and cringe together as videos play simultaneously on two or more apps. The new feature, which is currently being tested, has been found hidden inside Instagram Direct Messaging code.

A version of of watch party was launched on Facebook last year. Compared to Facebook, Instagram has always been the ‘content based’ app, therefore whilst watch party may have been more logically suitable for Facebook groups, it could also take off on Instagram.

More here.


Twitter unveils new video analytics tool

Earlier this year, Twitter revealed it was developing tools that would be easier for publishers to see what content works best for their audiences, as well as allow them to see who is engaging with content, when and what is performing well.

Last week, the first of these efforts was revealed. The new analytics dashboard is focused on showing publishers the best time to publish video. In it, a graph uses historical data to display when previous video tweets received the most engagement.

More tools aimed at giving publishers more actionable data are currently in development and are expected to roll out gradually this year.

More here.


YouTube tackle conspiracy theories and fake news

YouTube is responding to concerns around the spread of conspiracy theories and misinformation on its platform.

The free video streaming service has begun testing with a new feature that alerts users when they’re likely to be consuming fake news.

In certain search results a ‘fact check pop-up’ now appears informing viewers they have looked up terms or topics that are prone to misinformation.

The tool is currently being tested in India — one of YouTube’s largest markets. However there are some reports that the test is being rolled out across other parts of the world, too.

More here.


Shop while you pin

Pinterest Logo

Pinterest has rolled out a number of updates to its platform aimed at helping retailers drive more sales.

Retail businesses on the platform can now upload their entire catalogue to Pinterest and with a few clicks convert their products into dynamic Product Pins. Additionally, new shopping ads will be available to all businesses through the self-serve ads manager tool.

Pinterest users will start to see more personalised items based on what they’re saving, as well as, shopping results at the top of a search page.

More updates to help turn Pinterest into the go-to shopping destination are expected in the coming months.

More here.


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