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Talk Social: 10 May, 2016

Adblockers force Google to define ‘acceptable’ ads

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Google is reported to be drawing up an ‘acceptable ads’ policy in response to the continued rise of adblockers.

The company controls almost two thirds of the online ad market and, to try and secure the long-term stability of internet advertising, is taking the step of attempting to define an industry standard for ad formats.

Intrusive ads have been blamed for the popularity of adblocking software, while Google has recently introduced fast-loading pages on mobile via its AMP programme and also Facebook Instant Articles, both of which give users fast loading content.

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Insta for business goes live

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Instagram’s new business profiles have started to go live for brands active on the platform.

Selected accounts are being tested with the new business settings, which offer a number of features not available on individual profiles.

The most notable of these is a ‘contact’ button, which offers users the option of emailing the account direct along with directions to the business’s address.

There are also maps and the option to categorise the business by its sector or type of activity.

If the test proves successful, expect this to be offered to all brand accounts on Insta before long.

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Twitter wants to know more

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In an effort to boost its bank of data about users, twitter has taken the step of adding a connect tab to its platform.

Clicking ‘connect’ will offer a variety of accounts that users might want to follow, with reasons why each account is relevant to them.

In addition, ‘trending now’ will let users see which accounts are most popular and why, giving more reason to follow them.

Twitter faces being left behind in the amount it knows about its users, compared to Facebook, and is suffering in advertising terms, as brands swamp Facebook with highly-targeted ad campaigns that are not yet available on twitter.

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FB tests self-destruct messages

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Imitation is always the more sincere form of flattery, so Snapchat should be honoured that Facebook is trialling disappearing messages on its Messenger platform.

The trial sees users on some iOS devices being offered the choice of their message self-destructing after a selected period of time, ranging from a minute to a day.

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Social media consumes one in every five minutes spent online

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One in every five minutes spent online is now taken up by social media, according to new research.

The white paper by comScore examined 300,000 internet users to determine key trends and behaviours for the year ahead.

Adding time spent emailing and instant messaging shoots the total to almost one in three minutes spent online being for communication purposes.

In terms of demographics using each social media platform, the figures show Snapchat as the first choice for 47 per cent of 18-24 year olds and 29 per cent of 25-34 year olds, while Facebook is most popular for those aged 55 and above, LinkedIn just pipped Facebook in the 45-54 age bracket, Pinterest topped the usage chart for 35-44 year olds.

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