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Talk Social: 10 July, 2018

Instagram Stories questions allow brands new ways to engage

social

Instagram is giving creators of Stories a new way of interacting with their audience via a new questions feature.

Placing a question on the screen allows responses to be sent privately to the creator of the Story.

This provides a real time route for brands with active Instagram audiences to receive feedback from their audience, as well as boosting engagement on Stories posts.

Additionally, trials are taking place of a ‘persistent’ top bar on screen for users to access Stories, no matter how far down their feed they are.

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Insta users to be told ‘you’re all caught up’ to encourage them to get offline

social

Instagram users who fear they are never ‘caught up’ will benefit from a new feature designed to encourage users to stop scrolling.

‘All caught up’ notifications that will display when a user has seen ever post from the past 48 hours is part of the social network’s Time Well Spent philosophy.

This also includes testing of a do not disturb function, allowing users to mute all notifications for up to a day.

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More than 70million fake accounts removed by twitter

social

Twitter is continuing its crackdown on fake and bot controlled accounts, with more than 70million suspended between May and June.

This is triple the amount of suspicious accounts deleted the year previously and is clear demonstration of twitter’s efforts to restore its reputation from accusations surrounding Russian bot activity in many elections.

Twitter has advised all users that even though some accounts may notice a drop in follower numbers as a result of this strict crackdown, cleaning up the twitter community and ensuring authentic engagement is its first priority.

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Facebook group admins get app access reinstated

social

In the wake of the Cambridge Analytica scandal, Facebook shut down access to Group API to let FB Groups add apps.

These apps allow admins to see member lists, email addresses, names and profile pics. Now the social network has quietly re-introduced access, with admins who have been previously approved.

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WhatsApp alerts users to suspicious links

social

Keeping with fake news and information being shared across social channels, WhatsApp this week has announced a new feature to highlight suspicious links.

Whatsapp’s algorithm is now scanning for the presence of suspicious links and when they are shared in group chats.

This will place the ultimate decision of whether the link is shared in the hands of each individual user.

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