28 April, 2014

Facebook launches controversial newswire service FB Newswire is designed to give media outlets and journalists a real-time feed of news-worthy…

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Dancing on Iceland

A great idea broadcast once can lead to millions of hits on free-to-use Youtube, adding reach and value to the campaign. Product placement has to be editorially justified and as such is unlikely to lead to a viral video and any great amplification in audience figures.

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The revolution will be televised

TV is still as powerful as ever, if there was need for further evidence, look no further than Nick Clegg. Getting your face, or product in front of millions of viewers is a powerful tool, but the pressure is on to keep our attention as we now have the power to fast forward if you bore us.

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