Duerr’s, the UK’s largest family run jam and sweetspread makers, has launched a new range of jams for 2011.

The range includes all the family favourites: Strawberry, Blackcurrant, Apricot, Raspberry and Seedless Raspberry and is available in a 340g size jar, and features new branding to appeal to a younger jam eater.

With 45% fruit*, this range is ideal for the breakfast table as well as for making some childhood favourites like jam tarts, Victoria sponge with jam and cream, jam roly poly and cornflake pie.

Duerr’s have been making jams for all the family for 130 years. The recipes, originally created by Mary Duerr have been handed down and updated through five generations and are now created by her great, great, great grandsons Mark and Richard Duerr.

The average calories in a slice of toast and a serving of jam is 110.

The range is now available in Tesco stores at an RRP of £1.29.

*Strawberry, Raspberry, Seedless Raspberry and Apricot Jams contain 45% fruit, Blackcurrant contains 35%